(E12) How to be a Compassionate Leader & Boss

On today’s episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ways to be a compassionate leader and how to create an office environment where compassion encourages high performance and innovation.

Barbara combines psychiatric studies with life-coaching techniques to help people using her own approach to emotional well-being. Barbara also created the BeWith Self-Care Cards for her client’s as a tool to help them live a more compassion live towards themselves and others.


  • Why compassion and self-care has been rising to the forefront
  • Benefits of being a compassionate leader
  • How compassion encourages risk-taking and innovation
  • Compassion vs. Sympathy
  • The rewards of compassionate leadership
  • Managing the fear of failure at work
  • How compassion breeds empathy for others
  • How the process of change affects workers
  • The power hierarchy and how it affects office atmosphere
  • Encouraging a healthy office environment

Links and Resources:




“Self-compassion is just that first step of acknowledging something is hard.” -Barbara Erochina
“She wrote herself a letter of forgiveness…and it offered her the comfort that she needed to think about the next steps without that kind of harsh self-judgement.”-Barbara Erochina
“One of the beautiful things about self-compassion…is that self-compassion automatically builds empathy for others.” -Barbara Erochina

(E11) Pop For Politics: Music And PR

On today’s episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns for years. Music and song has been used strategically in US presidential elections since the campaign of John Adams in 1800. Using music effectively can be a great PR tactic, but using it incorrectly can backfire and even cause legal issues. Join us as we discuss the relationship between music and PR, both historically and today. 


  • Lorna’s background and love of music
  • Music as a marketing tool
  • Pros and cons of original compositions vs. popular music
  • Best practices of political campaigns using music
  • Music as political protest
  • Wrong Notes: Poor song choices in politics
  • Licensing in US and Canada
  • Artist endorsement and PR


Fleetwood Mac performing "Don't Stop" at the Clinton Inaugural Ball in 1993.

Fleetwood Mac performing "Don't Stop" at the Clinton Inaugural Ball in 1993.

“The way people are reacting to you and the music, becomes part of the news cycle.” - Lorna Freeman

(E10) I'm With Her...Logo

The format for today’s minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with Trump here) so consider this warning and listen at your own caution!

Today, I get into the current presidential election from the perspective of graphic design; namely, I discuss campaign logos and the strengths weaknesses of their design. It is interesting to dissect something as powerful or off-putting as a campaign logo and I go into detail about the pro’s and con’s contained therein. Listen in as I explain why I’m With Her...logo.


  • The Hilary “H” logo and personal branding
  • George W. Bush’s branding
  • Why having a simple logo is wise
  • Hilary gets social
  • The functional aspect of the “H” logo
  • Trump/Pence campaign’s initial, now-defunct logo