How to Boost Your Professional PR Reputation
On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder of PR Couture. We discuss ways PR professionals can boost their reputation; specifically, we talk about personal branding and raising your profile by applying for PR awards.
Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. She has worked in-house for a jewelry company and also at a boutique agency. While doing this, she created PR Couture, a platform where she could pursue her specific interest of Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.
Thinking about/pursuing long-term career goals
Personal branding online and offline
How to build your professional reputation
Thinking of reputation building as delivering value
Launching the Bespoke Communication Awards and why awards play a role in branding
Tips for streamlining the application process for awards
Repurposing content to your advantage
Elevating your reputation through generosity