How to Recover From an eBlast Mistake
We’ve all been there – spending time writing the perfectly crafted email only to have our cursor hover over the send button, trepidation in our hearts. Is it perfect? What if there is a mistake? What if they don’t like what I’ve said. You close your eyes and press send and… whooosh it is gone into the email universe.
Email marketing doesn’t have to be scary and to talk us off the ledge is my podcast guest, Nicole Murphy, email marketing guru from Freshbooks and learntoloveemail.com. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes.
E-mail is old, but not outdated
Misconceptions about email marketing
Avoiding being “spammy”
Ways to use the data to improve your clients’ content
Strategies for content development
Understanding what makes your business or your clients’ business unique
Finding your “written voice”
The terror of email mishaps
Steps for dealing with email marketing mistakes
Emerging email marketing trends