Investing For Business Growth
Growing your business means investment – you are investing straight up cash or your time. Investing in human capital and growing your team can be intimidating – not just because you want to hire the RIGHT people, but there is a lot of pressure to make the RIGHT amount of investment so your agency doesn’t go belly up.
That’s why I’m so excited today to talk to Kim Dawson – the founder of K Dawson Company and business strategist dedicated to helping women become entrepreneurs and profitable business owners.
The success tipping point
Investing in your agency and business rather than saving
Why hiring will make you money, not cost you money
Methods for hiring the right team
Outsourcing social media
Teaming up with other PR professionals when funds are low
Managing your financial resources
The importance of Graphic Design
Creating office culture