Is the Press Release Dead?
In this episode of the Pitching PR Podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.
To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.
He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.
Alistair’s move from Journalism to PR and how class PR got its start.
Is the Press Release as we know it dead?
Tips for writing a catchy headline or subject line.
How the press release has evolved from old school to new school.
Teaching Clients to think like a Journalist.
Top three Rookie mistakes.