Is the Press Release Dead?

In this episode of the Pitching PR Podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.

To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.

He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.

Topics Discussed:  

  • Alistair’s move from Journalism to PR and how class PR got its start.

  • Is the Press Release as we know it dead?

  • Tips for writing a catchy headline or subject line.

  • How the press release has evolved from old school to new school.

  • Teaching Clients to think like a Journalist.

  • Top three Rookie mistakes.

If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.
— Alistair Clay
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